Joining RBR+TVBR Editor-in-Chief Adam R Jacobson on the latest InFOCUS Podcast is Paul Kelly. He’s the Chief Revenue Officer for A Million Ads, and has two decades of experience leading creative and commercial teams for such organizations as Viacom.
Paul shares his insight and knowledge on audio advertising, and how it’s so hot, LinkedIn is getting in the game.
What can Radio glean from this? You’ll learn more in just 11 minutes.
Thanks to the efforts of Volker Moerbitz, the longtime Research Analyst with the Kagan arm of S&P Global Market Intelligence’s Media & Communications broadcast sector advisory services, a full review of the 2021 transactions marketplace has arrived.
The biggest takeaway: “Cautious optimism” abounds, as year-end deal numbers for 2021 are higher than that seen in 2020.
That’s the overall portrait, however, fueled by television.
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Radio Free Europe/Radio Liberty is noting the 20th anniversary of the relaunch of broadcasts to Afghanistan in the Dari and Pashto languages.
“RFE/RL’s broadcasts resumed less than five months after the September 11, 2001, attacks on the U.S. and nearly a decade after the Dari and Pashto services were closed down in 1993 as part of an overall restructuring of RFE/RL operations following the end of the Cold War,” the organization noted in a press release.
“Despite last year’s withdrawal of U.S. forces from Afghanistan and return of the Taliban to power, Radio Azadi continues to serve the Afghan people as a trusted and reliable source of news, analysis, and responsible discussion – on radio and, especially, on digital platforms.”
RFE/RL President Jamie Fly was quoted saying Radio Azadi has been “a trusted friend and partner to the Afghan people, in good times and bad.” He said the service’s work is important now “when so many of the achievements of the past twenty years are at risk.”
Radio Azadi marked the anniversary with a video report about the past 20 years, a photo gallery of journalists and a video of colleagues sharing experiences.
The organization said that its journalists “have endured death threats and other forms of harassment from Taliban and Islamic State forces, trends that intensified prior to the Taliban takeover.” It said four colleagues lost their lives in bombings in the past four years.
“The changing reality of producing journalism in Afghanistan forced RFE/RL to take dramatic steps to protect its staff, including the closure of its Kabul bureau, and evacuation of threatened local journalists from the country. Many former Radio Azadi staff remain in Afghanistan, ineligible for refugee status under U.S. government or international resettlement programs. Their situation remains highly tenuous.”
The post RFE/RL Marks Radio Azadi Anniversary appeared first on Radio World.
When it comes to sports networks, nearly all involve a MVPD and are regional in their approach. This includes the Bally Sports RSNs owned by Sinclair Broadcast Group, the Baltimore-based media company that has taken a front seat on the rollout of ATSC 3.0.
A few miles to the southeast of Charm City, a local media company that has a formidable presence in the First State and across the Delmarva region is about to launch its own sports network. Only, it is to be a digital multicast piggybacking on its CBS affiliate.
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On Wednesday, the House Judiciary Committee will play host to a “Zoom video webinar” devoted to the “American Music Fairness Act,” proposed legislation that would impose additional royalties on music played by AM and FM radio stations across the U.S.
While the “AMFA” support is dwarfed by that of the “Local Radio Freedom Act,” and no companion legislation for “AMFA” has yet to emerge in the Senate, one advocating pushing for the bill’s passage is calling for the board of directors of two of the nation’s biggest radio broadcasting companies to discuss “how music creators should be paid when their songs are played on AM/FM radio.”
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It’s nearly earnings season for the nation’s broadcast media companies, and ahead of those reports SiriusXM Holdings Inc. on February 1 released its fiscal health review for the final three months of 2021.
How did SiriusXM fare? It surpassed revenue expectations, as the company shared a positive outlook for investors. Better yet, a special dividend is on the way for shareholders.
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If 2021 wasn’t a big year for your radio or television stations, with respect to advertising dollars and reaping stronger-than-ever marketing budgets, then the forthcoming years may be cloudy unless strong growth beyond retransmission fees for broadcast TV and political dollars for over-the-air television and radio no longer drive revenue.
That’s perhaps the biggest takeaway from the just released WARC Global Marketing Index for 2021.
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A small broadcaster with TV stations in its home market of Salisbury-Ocean City, Md.; adjacent city Dover, Del.; Bowling Green, Ky.; Glenwood Springs, Colo.; and two Georgia markets has just agreed to acquire a construction permit for a low-power television station in one of those markets — a move that bolsters its presence there.
It’s another LPTV deal that sees Bob Heymann, of the Chicago office of Media Services Group, serve as the seller’s broker.
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The company known for its audio research and analytics platform has brought to market what it calls “a first-of-its-kind API for audio scoring.”
“With Veritonic’s API, anyone analyzing audio — including publishers, agencies, and technology vendors — can seamlessly view audience engagement scores in whatever system or tools they use,” Veritonic announced Tuesday morning (2/1).
Powered by Veritonic’s Machine Listening and Learning (M-LAL) technology, the API provides users with access to audio measurement scores for several efficacy attributes including recall, engagement, and intent for every asset in their library. “Publishers can then use these scores to make informed decisions around when and where to use their assets, and how they can be further optimized to increase ROI,” the company says. “Every type of audio asset can be scored through this API, including audio logos, audio ads, podcast ads, functional sounds, music, podcast clips, voiceovers, and more.”
Speaking for Veritonic, CEO Scott Simonelli notes, “We remain committed to providing the audio industry with seamless access to the data and insights that are elevating campaign performance and increasing ROI. Our API enables critical audio efficacy metrics to sit alongside an asset for the first time, unlocking unprecedented scale and making analysis and decision-making faster and more streamlined than ever before.”
Michele Arnese, founder and CEO and Chief Creative Officer of amp sound branding, adds, “We look forward to leveraging Veritonic’s API to further integrate audio measurement into our intelligent Sonic OS platform, the one-stop-shop for data-aided evaluation and implementation of sonic identities. This API will enable us to simplify the process of evaluating and optimizing our assets at all stages of the sonic branding development process, creating even more impactful and measurable audible experiences for our clients.”
It’s a Class C 1kw AM radio station with an FM translator serving as the ESPN Radio affiliate for East Texas’ key Nielsen Audio-rated market.
Now, the facilities belong to a new owner, as the transaction has just closed.
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