Industry News

Most marketers already know brand-building works. The harder question, and the one a new report from WARC and four research partners sets out to answer, is why so few of them are actually doing it. The culprit, according to a survey of more than 200 senior marketers, is eight blockers spanning cultural, procedural, and structural misalignments.

Cox Media Group is facing a nearly $1 million settlement with the Federal Trade Commission over an AI-powered "Active Listening" advertising service that the agency says falsely claimed to harvest conversations from smart devices to serve targeted ads to consumers.

A prominent conservative media figure and political commentator with close ties to the Trump orbit is on the hook for $41,000 after an FCC investigation found one of his broadcast television stations serving the Susquehanna Valley filed or missed dozens of required public file documents over its license term.

Power 105.1's The Breakfast Club—one of more than 15 iHeartMedia shows brought to Netflix under the pair's exclusive video podcast partnership announced last December—is headed to the platform live, daily, and starting June 1, marking the first live weekday programming offering in the streaming giant's history.

An entertainment attorney with deep Academy roots, a dealmaker behind some of the streaming era's most consequential content transactions, and the chief executive overseeing one of the largest independent production footprints in the Western Hemisphere are bolstering the board of the Television Academy's philanthropic arm.

A change of setting and the company of loved ones can shift your outlook. But, respected public relations professional and "Zoom expert" Rosemary Ravinal did not anticipate that her grandson, Mo, would provide a fresh perspective on storytelling during her visit.

EstrellaTV has a new full-power address in San Antonio. MediaCo Holding launched the Spanish-language network on KYVV (Ch. 10) on May 19, planting a full-power flag in one of the country's largest Hispanic markets and adding to the company's must-carry distribution across top-10 Hispanic DMAs nationwide.

A new industry survey puts a number on the gap: advertisers are deploying agentic AI at a rate 60 percentage points higher than sellers of ad inventory, exposing a structural mismatch that could fundamentally reshape how media inventory gets bought and sold before the sell side is equipped to handle it.

It was an unexpected turn on Capitol Hill, but now the fight to keep AM radio in the automobile dashboard has a new vehicle to a floor vote. The House Committee on Energy and Commerce voted Thursday to include the AM Act's language in Chairman Brett Guthrie's Motor Vehicle Modernization Act of 2026.

A music industry trade association representing Christian and Gospel labels is asking the FCC to treat FM and AM as two separate regulatory problems in its still-pending 2022 Quadrennial Review, holding the line on local commercial FM ownership caps while eliminating limits on how many AM stations a single entity may own within a given market.