iHeartMedia and TikTok Partner for Album Launch Campaign
The companies see high engagement with Bruno Mars' "The Romantic" as a shift
The post iHeartMedia and TikTok Partner for Album Launch Campaign appeared first on Radio World.
Industry News
Audacy/Philadelphia Head David Yadgaroff To Retire
In an internal memo shared to Audacy staff by Regional President Mark Hannon, the company confirmed that the Sr. VP and Market Manager for the company's stations in the City of Brotherly Love will be concluding his career in Radio. It ends 36 years in the industry for David Yadgaroff, starting in late May.
Prairie Winds Broadcasting Upgrades With Nautel
Regional group nears completion of a long-term fleet upgrade
The post Prairie Winds Broadcasting Upgrades With Nautel appeared first on Radio World.
Martinez Advances To Advanced Advertising Role At Hearst TV
He joined Hearst Television in 2021 as OTT Director of Sales. Now, he's been promoted and is taking the newly created position of VP of Advanced Advertising while continuing to report to VP of Digital Sales Jonathan Sumber.
Inaugural ChatGPT Advertisers May Want To Consider Radio, TV
New data suggest the first advertisers to use ChatGPT are having an abysmal experience, with putrid click-through rates that suggest a reach medium such as Radio or TV may be better choices.
Scripps Makes Streaming Moves Ahead Of ‘Upfront’ Affair
On Wednesday at Barclays Center in Brooklyn, N.Y., The E.W. Scripps Co. will host an "Upfront" affair for advertisers at an affair more aligned with this week's IAB NewFronts, perhaps. Ahead of that event, Scripps is flipping the switch on three streaming-focused endeavors that span from sports to news and Originals.
Hub: Streamers Struggle to Differentiate Through Original Programming
The research firm's annual study "The Evolution of Video Branding" tracks consumer awareness and perceptions of streaming brands. The big highlight is that major streaming platforms are still struggling to differentiate themselves, with viewers unable to clearly articulate what sets one service apart from another.
AWM Unveils The 2026 Gracies Honor Roll
It's been considered a premier honor for women in media since 1975. Those being honored with Gracie Awards for 2026 have been unveiled, and we've got a comprehensive list of this year's Television honorees for both National and Local awards.
Another Commanding Week At Spot TV For Morgan & Morgan
A few years ago, it was a regional accident attorney specialist with a bevy of radio commercials heard across several Florida markets. Today, it is a national brand with spots galore across broadcast radio and television. In fact, Morgan & Morgan was tops — again — in the latest Media Monitors Spot Ten TV report.
After CBS: Let’s Take Back the Airwaves
It's a wakeup call. Our future should belong to Main Street not Wall Street
The post After CBS: Let’s Take Back the Airwaves appeared first on Radio World.
