Industry News

Since 1983, the North Carolina Reading Service has been bridging the reading gap for blind and print-impaired listeners, by providing live/recorded spoken-word news, weather, grocery store listings, obituaries and magazine articles to their homes and workplaces. 

NCRS (formerly called the Triangle Radio Reading Service) can be heard 24/7 over the web, live and podcasts and on Alexa-enabled devices; on cable FM and TV channels in Raleigh; and on SCA receivers tuned to a subcarrier of WUNC(FM) 91.5 FM, North Carolina Public Radio. 

For listeners beyond the immediate Raleigh/Durham area, MicroSpace Communications provides NCRS satellite coverage to reach all of North Carolina. The reading/audio production is done by approximately 150 volunteers at NCRS’ three-studio complex in an office park in midtown Raleigh.

Until recently, NCRS’ audio production equipment was as old as the complex itself, and in dire need of replacement. Not only was its mix of analog mixers, reel-to-reel and cassette recorders dated — along with its ancient version of AudioVault automation software — but the entire infrastructure was worn out; so much so, that the complex simply failed during December 2017. 

Legacy equipment now on display.

“It was three or four days before Christmas,” said NCRS Executive Director May Tran. “The whole system just decided to take a break.”

NCRS’ adept engineers managed to patch the system back together after this breakdown, but more than Band-Aids were needed to keep this vital service running. 

Volunteer members of the Society of Broadcast Engineers Chapter 93 stepped in to give NCRS a much-needed technical makeover.

REPRIEVE

Retired electronics executive and long-time amateur radio operator Darrell Gordon (W4CX since 1968) had helped relaunch Chapter 93 in Raleigh, which had lapsed for a number of years. Elected as chapter chairperson, Gordon was looking for a public service project that would energize the engineers who had joined the group. 

Gordon was a volunteer at NCRS, and it didn’t take long for him to suggest a “studio refresh.”

“I didn’t really know what I was doing, but it just made sense to me to come up with a common project that we would all get behind,” said Gordon. “So I brought up the notion of updating one of NCRS’ three studios, with our members providing the expertise and labor at no charge; and they all got on board.”

May Tran thanks the engineers who did the installation, from left: Darrell Gordon, Dan Lane, Allen Sherrill and, far right, Keith Harrison.

To make this project happen, several Chapter 93 members and others formed a committee to handle the project. Pitching in were Allen Sherrill, Keith Harrison, Dan Lane, Ric Goldstein, Bob Schule and Richard Pascal.

Over a 10-month period, the committee came up with an engineering plan to bring NCRS into the 21st century. Its equipment list included audio over IP eight-channel mixing boards as well as computer-based automation and networking.

“Originally, we had only planned to do one studio,” said Gordon. “But when we were about 75 percent done, our members decided that we should do all three, since we now had real momentum. So we did.” 

Chapter 93’s members completely rewired the NCRS complex, and added advanced monitoring, studio switching and UPS power backups. The final product was really NCRS 2.0, because the complex is vastly superior to its pre-2018 version.

WHAT THEY INSTALLED

Chapter 93 member Ric Goldstein, based in Apex, N.C., is also an account manager with SCMS Inc, a long-established supplier of broadcast equipment. Working with Gordon and his committee’s recommendations, and supported by a company that Goldstein says believes in public service, he was able to provide NCRS’ new production equipment at significantly reduced prices.

“Keith and Allen installed PR&E DMX Digital Consoles with engines in all studios,” said Goldstein. 

Each of these boards comes with eight faders and is networked to NCRS’s brand-new AudioVault Flex Recording/Playout System. They also installed Wheatstone four-channel DSP-based Blade-3 voice processors, dbx/Orban audio processors and AoIP codecs made by Barix and Comrex. Also added were Tascam CD-200BT CD players for music; Samson Servo 120 power amplifiers; Cisco switches, routers and patch bays; and surge protectors and UPSes made by Tripplite.

As for NCRS’ legacy production equipment? One set of it was installed in the complex’s lobby, to remind people how things used to be done (without putting them through the pain of actually doing it this way). The rest was mercifully taken away.

MAKING A DIFFERENCE

Moving to the AoIP production infrastructure has made a big difference to NCRS. “We can do things much quicker, do more things like podcasts that we could never do before, without dealing with failures,” said Tran. “Things go much smoother now, thanks to SBE Chapter 93 and their rebuild.”

May Tran of the North Carolina Reading Service and Darrel Gordon, project director and SBE 93 chapter
chairman, hold the new control surface.

Moving from analog tape to digital production brought its challenges. “Our readers are all volunteers and they know nothing about broadcast equipment,” said Gordon. “So we had to train them to get them comfortable with the new system, which they now are.”

The generosity of SBE Chapter 93’s members has made a real difference to the 150-plus volunteers who keep NCRS running around the clock. In recognition of their efforts, the chapter was honored in the fall at the NCRS Gala dinner, meeting under the theme “Black and White and Read Across North Carolina.”

“Thank you, thank you, and thank you to SBE Chapter 93 for your time, dedication and expertise,” said May Tran to the gala’s assembled guests. “Everything is possible at NCRS because of our wonderful SBE volunteers.”

The post New Gear and SBE Volunteers Boost NCRS appeared first on Radio World.

The Audio Engineering Society is seeking to raise $500,000 by June 1 in order to ensure its continued operation during the COVID-19 crisis. 

According to an announcement this week, AES has traditionally been kept afloat by events, which have been disrupted or cancelled due to the pandemic. Therefore, AES is reaching out to members and other industry stakeholders to participate in a fundraising campaign.

Thus far, according to AES President Agnieszka Roginska, the society has received about $23,000 in donations, and others have renewed or extended their AES memberships by paying their dues ahead of schedule. AES also suggests purchasing gift memberships as a way to support the society and its membership.

AES says it can accept contributions via the AES website or PayPal (use paypal@aes.org). 

The campaign also has taken notes from public broadcasting’s playbook, introducing a special “sustaining member” status for those who contribute at the $400 or $500 levels; the status would last through July or December, depending on the amount.

The post AES Kicks Off $500,000 Fundraising Initiative appeared first on Radio World.

The National Association of Broadcasters is supporting a grassroots campaign encouraging Congress to aid local broadcasters who have been hard hit by the coronavirus pandemic via funding and paid advertisements. 

The association is targeting the next round of funding in the Paycheck Protection Program, seeking to expand the PPP to cover broadcasters with more than 500 total employees. (Both chambers of Congress passed another stimulus package Thursday earmarking $500 billion in COVID-related spending, according to the AP.)  

Additionally, they are asking the federal government to pay for local radio, television and newspaper advertising. Here is specific language created by NAB with ideas for the proposed ad content: “information on medical resources, status of testing sites, data from the Centers for Disease Control and Prevention, mental health awareness, access to small business loans and other critical governmental information.” 

NAB suggests that Congress allocate “an additional $5 to $10 billion for direct funding for local media advertising” as well as redirect “current U.S. government advertising campaigns (such as those promoting the Census) to local news and media outlets.”

Here’s a link to the “ask” form NAB created to help communicate with Congress about this issue. NAB shared it with local radio and TV stations, who were in turn asked to distribute it among their staff. Listeners and viewers are also encouraged to reach out to their senators and representatives.

As of Thursday evening, NAB says the effort had prompted more than 2,000 emails sent to Congress on the subject.

Thus far, NAB reports that there is bipartisan support for its requests, citing multiple letters and individual statements from members of Congress in both parties and from the Senate and the House of Representatives seeking to assist local media organizations.

The post NAB Campaign Targets Coronavirus Aid, Federal Ads for Local Stations appeared first on Radio World.

Jim Hendershot

This is one in a series of interviews about legal, unlicensed low-power broadcasting and how these systems are being used during the coronavirus crisis in the United States. 

Radio Design Group in Oregon is planning to introduce a low-power AM transmitter to support current interest in specialized, very local radio broadcasting. It calls the project Parking Lot Radio.

Jim Hendershot is president.

“After the lockdown order for Oregon, I got a call from an old friend who is a retired missionary,” he said. “The congregation where he attends was looking for a solution to holding services while maintaining social distancing. Many churches have gone to online broadcasting, but many of the folks at this church are older with limited or no internet capability. The thought of a drive-in church appealed to the congregation, and so they were looking for a transmitter solution to send audio to car radios.”

[Related: Look for FCC Certification When Buying a Part 15 FM Transmitter]

Hendershot said he wasn’t satisfied with the legal range of available low-power FM transmitters, “and the church was unwilling to buy one of the higher-power illegal units.”

“The AM Part 15 rules allow for a stronger signal than the FM rules. Since super hi-fi stereo isn’t really necessary, and AM can be made to sound really good if done right, I decided to go with AM.” The unit will come with a basic wire antenna but could be attached to a whip up to 3 meters per FCC regulations. “We’re still investigating the range, but we figure it will be enough to cover the average parking lot,” he said. “If more area needs to be covered, more units can be used, and we are designing the system to work well in that environment.”

Units will be sold direct at first. Hendershot projects a price of under $250, though that is not set yet.

The company is documenting the project on a website. The design of the Parking Lot Radio includes a balanced audio input, which Hendershot says is compatible with professional sound boards, rather than a 1/8 inch stereo plug that hooks up to a computer or MP3 player. “We did this knowing that the average user would more likely have a ‘real’ sound system rather than a cheesy karaoke machine or some other such piece.” The system will be manufactured in the U.S.

[Read more: Low-Power Radio in the Parking Lot: What You Need to Know]

The post Oregon Firm Plans to Introduce “Parking Lot Radio” appeared first on Radio World.

Jim Houser

Educational Media Foundation has hired Jim Houser as chief content officer, a newly created role. He will report to EMF CEO Bill Reeves beginning next month, when he will begin to split his time between Rocklin, Calif., and Franklin, Tenn.

Houser will work on streaming and marketing strategies, oversee its podcast platform and the integration of its digital and programming initiatives. He will also supervise the future vice president of radio and vice president of marketing, the K-LOVE and Air1 program directors, as well as other directors and senior managers.

According to the announcement, Houser has three decades of experience working in Christian-formatted radio and music, beginning with college radio and then joining Colorado-based Focus on the Family, where he edited the organization’s daily broadcast and then created a weekly syndicated Christian music program. He then was hired to Capitol Christian (formerly known as Sparrow Records) and later became a managing partner at Creative Trust.

The post Jim Houser Named EMF Chief Content Officer appeared first on Radio World.

The author is director of engineering for Leighton Broadcasting.

CLOUD, Minn. — St. Cloud is ranked as market number 187 by Nielsen. But for those of us at Leighton, it might as well be market #1. This is home to our six stations and the headquarters for Leighton Broadcasting, which owns stations in six other markets in Minnesota and North Dakota. 

As a college town, the population of around 70,000 skews mostly on the younger side. There are around 75 stations that can be picked up on the dial here, and competition for listenership can be fierce, especially for our top 40 station KCLD(FM) 104.7. 

INSTALLATION

A few years ago, we installed the Wheatstone X3 FM audio processor on KCLD and have been pleased with the performance. KCLD is known to draw a large audience, billed as the most listened-to station in central Minnesota. We regarded the X3 as the best processor on the market at the time, until Wheatstone came out with the X5. 

We had heard about some of the new X5 advancements — better highs, in particular — and in July 2019, we decided to take it out for a test drive. 

PROCESSING

The unit arrived on a quiet weekday. We know our way around Wheatstone processors, having owned X1s, AM-55s, FM-55s and, of course, the X3. But we immediately saw that the X5 was different. It is probably the company’s most complex processor yet, although the UI is surprisingly easy to navigate. Within a half hour, we had the X5 up and running and our settings dialed in for the most part.

Then we started listening. We had heard about the X5’s new LimitLESS clipper, that it was an innovative approach to clipping and HF pre-emphasis that lets you turn up the highs while controlling peaks. But we were in no way prepared for the actual difference it can make on-air. Suddenly, the high-end was very transparent, much more transparent than anything in the market. We were listening to a much wider, fuller sound and most incredible, we couldn’t detect any additional IM byproducts as a result of processing. 

We drove around and listened to it in our homes, cars and everywhere, including the overheads at the gas station. 

This thing really kicks it up a notch or two on the dial. Also impressive is the processor’s automatic logger feature, which logs every change to the unit, from remote log-ins to audio failover to preset changes. That feature will come in handy for troubleshooting and for dayparted presets, for example. 

The X5 exceeded our expectations. The official stamp of approval came when we not only purchased the X5 for our top 40 station in St. Cloud, but also additional X5s for several other stations in this and other markets. 

For information, contact Jay Tyler at Wheatstone in North Carolina at 1-252-638-7000 or visit www.wheatstone.com.

The post User Report: Leighton Gives Wheatstone X5 the Ol’ College Try  appeared first on Radio World.

Mike Kerken

Crawford Broadcasting’s Detroit cluster has a new market chief engineer. Mike Kernen took on the role earlier this week. 

Crawford Detroit consists of WCHB(AM), WMUZ(AM/FM) and WRDT(AM).

Prior to this appointment, Kernen served as director of engineering for Beasley Detroit (formerly Greater Media, which Beasley acquired in 2016) for three decades. 

Before joining Greater Media, Kernen served as an assistant engineer for Ron Rose Productions of Southfield, Mich., after training to be a radio/television broadcast technician at the Specs Howard School of Media Arts, according to Kernen’s LinkedIn profile.

“Crawford is excited to have this very capable and experienced engineer leading our technical operation in Detroit,” Crawford Director of Engineering Cris Alexander wrote in an email announcing Kernen’s designation. 

The post Crawford Names Kernen as Detroit Market CE appeared first on Radio World.

Fox News Radio is one of many U.S. broadcast organizations now “working from home.” It was not a sudden decision.

“We had been monitoring the spread of the coronavirus and continued to enforce cautious and prudent measures across our entire business,” said Vice President John Sylvester. “We began to take additional steps to ensure programming continuity throughout our platforms late February into early March. Our planning was always for the worst-case scenario and unfortunately, we needed to implement a large portion of remote actions for each platform. Right now we have close to 80% of our staff working remotely daily.”

Depending on their job, each staff member has been given remote access to Adobe Audition, Amazon Workspace, Slack, Zoom, iNews for writing and editorial newsgathering, and VPN access to the broadcaster’s ENCO automated audio systems, plus various other tools and software applications. All audio feeds are sent to and managed by the company’s network operations center in New York and backed up in Washington, using a cloud-based platform that gives everyone access to the content in real-time.

“Our network radio reporters and anchors are spread out through the country in LA, Chicago, Miami, Washington, New York, New Jersey, Connecticut, Pennsylvania and London from home locations, with a large portion designated with Comrex Access units along with headset microphones,” Sylvester said. “Also, we supplied our teams with additional Blue yeti microphones for stories to be filed and uploaded.”

Roy helps out with Guy Benson’s remote work.

Host Guy Benson is one of many employees creating remote content for the Fox News Radio Affiliate News Network, Fox News Headlines 24/7, Fox News Podcasts, Fox News Talk and associated online platforms during the pandemic. They are doing so using laptops, internet access, and BRIC-Link, Comrex Access and Tieline IP audio codecs.

“We moved to broadcasting from my house the third week of March,” Benson told Radio World. “We are mostly live, with some segments and guests pre-taped. The White House Coronavirus task force briefings often start during our final hour, so we’ve been monitoring those and sometimes taking portions of it live.”

“I’m just feeding my voice to New York, where our technical producer mixes all the elements,” said Benson. He’s doing his show using “a simple Tieline machine, a sportscaster-style headset mic, and my laptop.”

Fox News Radio’s “working from home” solution is an evolving “work in progress” for this broadcaster. “We look at best practices and procedures so we can continue producing the most reliable news products and services for our affiliated stations, listeners and partners across the country,” said Sylvester. “As we all experience this pandemic globally, we will continue giving the latest news, information, and entertainment to our audience, while providing some comfort as our country and world move forward.”

Meanwhile, broadcasting at his house is working for Guy Benson, even if his only colleague is his dog Roy.

“Doing the show from my own home is convenient and comfortable in several ways, but I miss being at Fox with my colleagues,” said Benson. “The shift isn’t impacting the quality of the content, but it certainly feels more isolating. I’m talking to myself in a room for three hours every day, which has required me to adjust in order to keep my energy and focus high.”

The post How Fox News Radio Is Working From Home appeared first on Radio World.

The COVID-19 crisis has forced many broadcasters to send their employees home, minimizing infection risk to vital employees while keeping programming, engineering, sales and back office functions in service.

This approach is a responsible ad hoc response to COVID-19, but it doesn’t address a long-term issue: How can broadcasters ensure that their facilities remain virus-free or at least as minimally contaminated as possible?

The answer to this question is disinfection: Using cleaning techniques developed for schools and other institutional settings, broadcasters can kill COVID-19 and other threats that may be on their premises and equipment today or be brought in by employees and clients tomorrow.

The information in the following article explains how to achieve this goal. It is drawn from various sources, including a detailed and helpful webpage hosted on CloroxPro.com. 

CLEANING IS ONLY THE FIRST STEP

The road to disinfection starts with cleaning, namely removing obvious surface dirt and grime from surfaces, equipment and floors. It ensures that germs are not hidden in dirt or organic matter from the disinfectant when it is applied. 

As a result, broadcasters need to proceed with their existing cleaning regimes, but they must do more, including keeping food and drinks out of control, production, office and engineering spaces as much as is humanly possible. Since on-air talent often needs to refresh their parched throats, liquids should be allowed in reusable water bottles. But the days of eating lunch over the console have to end.

Warning: Once something has been cleaned, it has to be rinsed to remove the cleaning solution so that it does not interact with the disinfectant. Otherwise, toxic gases can occur. For instance, when an ammonia-based cleaner interacts with bleach, it can produce deadly chloramine gas. Similarly, mixing vinegar and bleach can create toxic chlorine gas.

DISINFECT AFTER CLEANING

After surfaces have been properly cleaned, it is time to disinfect. This means using the right cleaning fluids to do the job, such as CloroxPro and similar bleach-based professional products, Lemon Quat (Quaternary ammonia) and Virox 5 liquid/wipes (accelerated hydrogen peroxide).

The secret of using these products is time: Liquid disinfectants have to be left on surfaces for a certain length of time and then wiped away for the germs to be killed. A case in point: The free downloadable disinfection chart offered for CloroxPro and Clorox concentrated bleach products specifies a wait time of five minutes before rinsing. 

Once the disinfectant has been applied, it will have to be rubbed into the surfaces to ensure proper distribution. To minimize wear and tear on cleaning staff, try handheld surface scrubbers.

Remember: The staff who apply disinfectant will require gloves, eye shields and breathing protection. In some cases, protective clothing may also be needed; check the manufacturers’ labels for information before usage.

WIPE, DON’T SPRAY

Disinfectants need to be applied using reusable, washable microfiber cloths or disposable paper towels/wipes, not sprayed. Spraying disinfectant can dislodge germs from surfaces and put them into air. This can lead to these germs contaminating already-disinfected areas and being inhaled by cleaning staff and others in the immediate vicinity.

The only exception to this rule is when the entire area can be safely disinfected at once. When this is the case, a spraying option like the Clorox Total 360 System with electrostatic spray gun can be used, without the need for rinsing afterwards. Electrostatically charging the bleach droplets (and firing them using compressed air) ensures that the spray will cling to all surfaces consistently for maximum disinfection power. 

WHAT ABOUT COMPUTERS?

Electronics including computers don’t take kindly to having cleaning solutions dumped into their circuits. 

In many cases, products like Clorox Disinfecting Wipes and Lysol Disinfectant Wipes can be used for disinfection wipe downs — but only after broadcasters have verified this assumption with equipment manufacturers (who may have their own products and procedures to suggest). As well, the equipment needs to be powered off first.

In a pinch, rubbing alcohol on microfiber cloths can be used to computer keyboards, mice and touchscreens, but only after this assumption has been checked with equipment manufacturers. Again, turn off the device first and use liquids sparingly.

FINAL POINTERS

Disinfection is just the beginning. Wherever possible, broadcasters need to do whatever they can to minimize the risk of COVID-19 infection.

 A case in point: At iHeartMedia, before staff was dispatched to work at home, “we gave staff their own removable foam microphone covers, for use in the studio,” said Charles Wooten, director of engineering and IT in Panama City, Fla.. “We also kept gallons of hand sanitizer everywhere and encouraged everyone to maintain social distancing at all times.” Whenever radio returns to “normal,” it seems likely such practices will be a standard part of everyone’s operating procedure.

As well, you can hire outside cleaning companies with the expertise and equipment to disinfect broadcast facilities and equipment properly, using electrostatic spraying and steam cleaning machines.

“Once the full disinfection has been down, stations can do maintenance themselves to keep germs down,” said Reuven Noyman, owner of NYC Steam Cleaning in New York City. (One of his disinfectant products, Noroxycdiff, is used by hospitals to kill the C.Diff virus in just two minutes. It also works on COVID-19.) 

“We recommend keeping a sign-in logbook in each room, by the way, so that management can see who’s been using the space in case an outbreak occurs.”

Comment on this or any story to radioworld@futurenet.com.

The post Disinfecting Studios in the Age of COVID-19 appeared first on Radio World.

Attorney Richard Hayes sent a letter last week to the FCC’s Enforcement Division asking that the FCC suspend EEO Public File Reports and Responses to Audit Requests. He also has called for the commission to suspend collection of regulatory fees. Radio World asked him to comment on his latest request.

We have no choice but to embrace the idea of thinking outside of the box because they took the box away. It’s not business as usual, and it won’t be for a while. We need to reinvent what we are and what we do, especially during the next six months.

Many businesses are closed and some may never re-open, unless this economy reopens, soon. It’s purely Darwinian; the strong survive while the weak perish. None of this is our fault, yet we are forced to live with the consequences. Small businesses, the lifeline of the American economy and the American radio station, will not re-emerge as quickly as larger enterprises.

So we have a choice: Do we wait for the economy to return or do we invest our time and considerable creative energies in building our businesses for the future? I suggest that we all look toward the investment opportunity which stares us right in the face. I’ll dive deeper into this idea in a moment.

We have no choice but to embrace the idea of thinking outside of the box because they took the box away.

Broadcast attorneys are in no better shape than the broadcasters they represent. If radio station owners don’t make money, they are not very entrepreneurial and are less likely to make improvements to their facilities. Ergo, the lawyers don’t make any money, either. This is trickle-down pain which everyone in the economy is experiencing.

Station owners are not focused on FCC compliance when the threats to their businesses are existential. Consequently, I have some time on my hands. Instead of sitting on my hands and treating this crisis as an excuse to work in the garden, I thought my time would be better spent finding ways to help eliminate some regulatory expenses and compliance issues that broadcasters don’t need, right now.

I’ve been in the radio business since I was 14. This is my industry. This industry is worth protecting. I want to use this time to help make life a little bit easier (and affordable) for the people who keep this industry going, every day. 

I had a good meeting with the staff of Indiana Congressman Jim Banks (R-Indiana 03), on Friday, who has promised to help us find a way to try to eliminate the 2020 Mass Media Regulatory fees in September. I also wrote to Sen. Susan Collins’ office to elicit the support of my own Senator.

The only way to eliminate the 2020 regulatory fees is to temporarily amend the Communications Act. Jim Banks’ office is looking into this and will meet with member of the Energy and Commerce Committee to discuss the proposal. It is hoped that such an amendment to the Communications Act could be added to upcoming stimulus legislation.

ANOTHER IDEA FOR THE FCC TO CONSIDER

Last week, I also wrote a letter to Lewis Pulley, the chief of the equal employment opportunity division at the Federal Communications Commission. I suggested that it would be appropriate to suspend all EEO Public Inspection File Reports, suspend all responses to EEO audit letters and suspend all requirements to recruit or keep records.

Aside from the fact that the EEO program is a complete waste of time in a booming economy, it is a totally pointless exercise when there is no economy. Is this really a good time to host a social-distancing compliant job fair? We can’t keep all the employees we need on payroll, so does it make any sense to widely recruit for jobs which don’t exist? Is this really a great time to entice applicants to work in the radio business?

The FCC needs to suspend this program for the rest of 2020 and, perhaps, beyond. It is a pointless, time-consuming, bureaucratic, make-work program which cannot demonstrate that any of its policies have had any measurable effect on preventing discrimination. Besides, whom at the station will have the time to fill-out all of that meaningless paperwork? When our business is on a respirator it probably isn’t the best time to ask us to jump through hoops.

In the weeks ahead, I’ll be looking at other areas where rule suspension makes sense during this crisis. If you have any ideas, I would like to hear them.  

Now, about that box which was taken away and the investment opportunity it presents. I will sum it up, this way: If you can’t make money…make friends.

My client in Hawaii will auction rolls of toilet paper on the air. The highest bidder will walk away with 1,000 sheets, one whole roll, of brand new toilet paper! All auction proceeds will go to first responders. It will sound fun on the air, it will make some money for the first responders and it makes friends.

Another station airs the Pledge of Allegiance several times each day and this is sponsored by a local power company. A station down south airs the National Anthem twice a day and sells tasteful adjacencies.

These efforts bring people together. Most stations are offering bonus spots (just don’t call them bonus spots or it could mess up your political lowest unit rate), and this helps struggling businesses. There are a lot of examples, and you have probably done a few creative things, yourself. Here are a few more ideas.

CREATIVITY FOR A CAUSE

It’s entirely likely that your salespeople are bored. It’s time to mobilize them in a slightly different direction. First, make a list of the top ten charities and non-profits in your community. These big charities are run by the business leaders in your community. They donate time to these causes and charities are under the gun now, too. Have your salespeople contact the heads of these charities and have them work up promotions to showcase the charity on the air. Do remotes where appropriate. Be visible with each charity.

Coming this spring are a number of opportunities: 

• Mother’s Day. Interview new moms and dads and have them tell you all about the great experience they had at the hospital during the birth of their new baby. Interview hospital staff and members of the hospital board. Father’s day is another opportunity to do something similar. 
• Cancer Survivors Day. Record interviews for later playback about the work the local cancer center has been doing and how survival rates have improved over the years. Interview the board members and cancer survivors. 
• Breast Cancer Awareness. Get behind this but make sure you speak with the organizers and the the board members. Put these people on the air.
• Memorial Day. Memorial Day celebrations and remembrances are organized. They don’t just happen. Local business leaders organize these events. Put these business leaders on the air to talk about their efforts, made especially difficult during these crazy times.

Oh, but it won’t work with my format! Your format, right now, has about as much integrity as your rate card.

Remember, the board members who run these charities own car dealerships, food stores, department stores, fast-food chains, hospitals, banks and distributorships. You help their charities, by putting their feel-good stories on your air, and the board members will listen to your station. Other listeners will tell these board members that they heard a lot of good things about the charitable organization on your stations.

What should you expect from doing this other than a warm, fuzzy feeling? You will get buys. You will get buys you have never had. Your salespeople will have developed relationships with the movers and shakers in your communities, through their charities. These community leaders and business people will be much more inclined to hear your sales proposals when the crisis is over because you were there for them when they needed you. They know your station gets results because they experienced those results with your charitable assistance efforts! Win-win. 

For now, conserve your cash, apply for the government loans and please contact the office of Congressman Jim Banks and ask him to please do everything in his power to suspend the 2020 Mass Media Regulatory Fees. Also, send an email to Lewis Pulley at the FCC Lewis.Pulley@fcc.gov and ask him to suspend the EEO rules for the reminder of 2020. 

Good luck, and remember, it’s a great life. (If you don’t weaken).

The post FCC Rule Suspensions Could Help Broadcasters Now appeared first on Radio World.