The power of the auto insurance brands can be seen once again at Spot Cable.
The latest Media Monitors Spot Ten Cable report is out, and for the last week, four of the top 10 spots by play count are represented by auto insurance specialists. Who’s at No. 1?
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As social media and technology companies face criticism for not doing enough to stem the flow of misleading information on their platforms, a new Pew Research Center survey finds that some 48% of U.S. adults get news on social media sites “often” or “sometimes,” a 5 percentage point decline from 2020.
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The latest Media Monitors Spot Ten Radio report has one big takeaway with respect to the most active ad category at broadcast media: auto insurance brands.
At radio, there is a leader that is not present at Spot Cable. It shows that broadcast media is the preferred way to go for achieving stronger ROI.
That’s because Progressive is the category leader at Spot Radio once again, with GEICO at No. 9.
Some 46,194 spot plays are attributed to Progressive, as DuckDuckGo is the No. 1 paid advertiser by play count for the week.
Meanwhile, it is another big week for Babbel, and it and McDonald’s are back in the Spot Ten.
Cumulus Media has selected two individuals who will serve in newly created positions across its Music & Entertainment and Sports divisions.
Their role: to lead new content development across the audio content creation and distribution company’s platforms.
Reporting to EVP/Content and Audience are Doug Cohn, who’ll take the role of SVP/Music & Entertainment, Content and Audience; and Bruce Gilbert, filling the role of SVP/Sports, Content and Audience.
Cohn was formerly SVP/Music & Talent for Nickelodeon, where he played a key role in the career success of JoJo Siwa. He previously spent more than a decade at such entities as Atlantic Records and VH1.
For Gilbert, the role is a promotion for the 7 1/2-year company veteran, who will continue to direct all sports programming for Cumulus’ stations and for its Westwood One Sports arm.
For two generations of rock and roll fans, it was a South Bay monster, gaining steam against a direct format rival in the early 1980s with such industry veterans as Ken Anthony in afternoon drive. By 1998, powered by the Lamont and Tonelli morning show, signals were added around the San Francisco Bay area to expand the station — perhaps the first opportunity to “microcast” and target specific communities.
Now, thanks to GeoBroadcast Solutions technology being tested, the ability to narrowcast for this station, now targeting Bollywood music fans, by using one FM signal appears to be a success.
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SiriusXM has selected three new senior marketing executives as SiriusXM continues its current growth initiatives by launching a new national brand advertising effort designed to reach larger audiences.
Now reporting to Chief Marketing Officer Denise Karkos and supporting the company’s SiriusXM and Pandora brands are:
Karkos comments, “Their collective experience across major consumer and business-to-business brands will help accelerate our brand and business growth. The diversity of this set of leaders at my table is imperative in our pursuit to build SiriusXM to new heights.”
Chanana joins SiriusXM from EY, where he was a Managing Director in their Digital Practice, leading the New York office. Milan Alo joins SiriusXM from Netflix, where she was the streaming services Head of Creative Studio, Title Promotions, leading a multi-disciplinary creative team responsible for fully executing the creative campaign for The Queen’s Gambit.
Wilson joins SiriusXM after a 16-year tenure at The Walt Disney Company where she served as VP/Multiplatform Marketing and held several distribution marketing leadership positions. Wilson previously worked for iHeartMedia and BET Networks. Wilson will lead SiriusXM’s brand marketing and advertising, digital content and audience engagement teams.
NEW YORK — There’s a new over-the-top (OTT) and connected TV offering that’s now available for viewers across the U.S., accessible via such platforms as Roku and Amazon Fire TV. It allows viewers “to connect with local news and information relevant to their lives.”
Yes, there are plenty of apps that do this already. But, this is the first to involve Hearst Television stations.
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All Marketron services were offline as of Monday morning due to a “cyber event.”
Whether this was the result of an attack or another kind of issue is unclear, though the company is using a cybersecurity firm to resolve it. It wrote overnight on its website that it had invested heavily in recent years “to prevent a situation like this.”
This is a significant outage, given that the company serves approximately 6,000 media organizations and, according to its website, manages $5 billion in annual U.S. advertising revenue.
The company’s products include sales and traffic management software tools used by broadcast and media organizations.
“Marketron is experiencing a cyber event, which is impacting certain business operations,” the company wrote in a tech update on its website.
“Currently, all Marketron customers may experience an interruption in services as a result.”
As of 9:30 a.m. Eastern time on Monday, all Marketron services were offline.
Marketron Traffic, Visual Traffic Cloud, Exchange and Advertiser Portal were all affected. The company said it decided to take down RadioTraffic and RepPak as well “out of an abundance of caution.” Its Pitch platform was not affected.
The company wrote that it had been unable so far to confirm the root cause of the problem and that it was working to identify the scope of the event and whether there was any threat to customer data.
“Marketron and an industry leading third-party cybersecurity firm are working around the clock to restore service. Our only priority as a business is to get your business up and running. We hope to have a better sense of timelines on Monday morning.
“We understand that any impact to your business is unacceptable.”
The post Marketron and Its Users Slammed by “Cyber Event” appeared first on Radio World.
Supply Side is a series of occasional interviews with industry manufacturers and service providers,
Ben Barber is president/CEO of Inovonics Inc.
Radio World: What’s the most significant technology trend for radio stations in your part of the business?
Ben Barber: Monitoring of their stations. That is the biggest growth sector in equipment that we see. Engineers are spread thin, and they need to know what is happening at their remote stations.
RW: How is the company approaching that?
Barber: Inovonics has two new HD Radio Modulation Monitors. Model 551 is a 3U box with lots of meters and diagnostics on the front panel. The Model 552 is a 1U box that is more for the remote site where you use it to log in remotely to obtain all the pertinent data you need.
RW: How are these different from what’s on the market?
Barber: Both models, 551 and 552, have web interfaces so they are accessible from any web-enabled device and not from a PC application. This makes them much easier to monitor and remotely operate. Second is SNMP functions for everything in the box, both monitoring and control.
As I mentioned, monitoring your station’s modulation and overall signal health has become a larger part of our sales over the past year or two. I think the reasons are twofold.
Engineers are stretched more thinly and the ability to know what is going on at stations they can’t easily monitor is essential. Secondly, more and more networks are centralizing their operations and they want to know what is going on in remote markets. So, for the single engineer monitoring a number of local stations or the large network wanting to monitor all of their stations, the needs are very similar.
For years, engineers have approached us to come out with an HD modulation monitor with a number of key features that have been missing from current offerings.
RW: How has the pandemic affected Inovonics’ business?
Barber: Sales were where you would expect them for such a year. The shutdowns of 2020 were hard on us, though we all came through with our jobs intact! The good news is that we were able to focus on product development.
The post Inovonics Highlights New HD Mod Monitors appeared first on Radio World.
David Honig is a civil rights lawyer practicing before the Federal Communications Commission and federal appeals courts. David co-founded the Multicultural Media, Telecom and Internet Council (MMTC). He currently serves as MMTC’s President Emeritus and Senior Advisor, focusing on broadband adoption, literacy, redlining, and employment and ownership diversity.
He was interviewed by Suzanne Gougherty, director of MMTC Media and Telecom Brokers at the Multicultural Media, Telecom and Internet Council. Answers were edited for clarity and brevity by Veronica Devries, MMTC Earle K. Moore Law Fellow. MMTC commentaries appear regularly in Radio World, which welcomes other points of view on industry issues.
Suzanne Gougherty: Decades ago, the minority tax certificate program was an economic incentive provided to broadcast companies to sell their stations to potential minority buyers — was it successful?
David Honig: It was very successful. It quintupled the number of minority-owned broadcast stations in the 17 years the program was in effect.
Gougherty: Please explain how the tax certificate program worked for broadcast companies.
Honig: If you sold a radio/television station or a local cable system to a minority-controlled entity, you would be given, by the FCC, a certificate which states if you had a capital gain on the sale you can defer payment of the tax on the capital gain if you reinvest in comparable property. It was a way of incentivizing sales to minorities.
The history of it is interesting. In 1970 the FCC was requiring companies that exceeded the station ownership caps (the number of stations you can own in a local market) and other local ownership rules to divest in order to comply with these standards. Because these were compulsory divestitures, to make it go down somewhat easier, the commission said capital gains taxes could be deferred on these compulsory sales.
[Read: Building the Public Interface of the Black Information Network]
Subsequently, this tax certificate was extended to voluntary divestitures. In 1977, then FCC Chairman Dick Wiley convened a Federal Advisory Committee to examine whether there were more aggressive steps that could be taken to diversify broadcast ownership. He did this because there were very few minority-owned stations at the time (one television station and 60 radio stations in 1978 when the program was announced). I helped staff that committee. In 1978 the tax certificate program was extended to sales to minority-owned companies. In that way it built on existing framework that the industry was familiar with. The economic impact was spread widely, and it was certainly an incentive to sell to minorities. The program was announced in 1978 and continued until 1995.
Gougherty: Did broadcast companies use the program to increase their ownership portfolio into larger markets or stations?
Honig: Yes, there are examples of it being used by incumbent minority broadcasters to expand the size of their portfolio or the markets they were able to be in so that they could leapfrog up from medium markets to large markets. That was a common use of the economic incentive.
Gougherty: Why was the program stopped?
Honig: Suffice it to say that there was a misinformation campaign.
For 26 years, we have been trying to get the program back. This seems to be the year that has the greatest chance so far of having it come back in some form.
Gougherty: There is a proposal pending in Congress by Rep. G.K. Butterfield (D-N.C.), Sen. Gary Horsford (D-Nev.), Sen. Gary Peters (D-Mich.), and Sen. Robert Menendez (D-N.J.) to bring back the Tax Certificate program. Is it basically the same program; if not, what’s different about this current proposal?
Honig: It is no longer a race-conscious program. It focuses on the eligible companies, that is who can be a buyer, as being socially disadvantaged individuals. There’s extensive case law that points out how an agency must justify a finding that people of color or women are socially and economically disadvantaged and it tracks those standards very closely. It also provides for reports to Congress, to assure that the program won’t be abused. I looked at more than 200 tax certificate deals at the time and there was only one deal where there was fraud, and the FCC did punish that company eventually.
There is also a new provision in the Senate version of the bill that would allow a station owner to receive a tax credit equal to the value of the station, if he or she donates the station to a training institution such as an HBCU. A tax credit is a very valuable thing: it’s tax you don’t pay. This is a way to help small broadcasters especially, and we are hoping this provision will make it to the final version of the bill after both houses of Congress come together.
Gougherty: What will be the process to ensure fraud does not occur with the certificates — such as the involvement of a nonminority entity using a “front” person, who does not have any activity with the organization at all?
Honig: There’s very high visibility with a program like this. It’s a small industry in terms of the number of companies. Everyone would be watching them to make sure that no one is playing games with the program or trying to create a fraudulent buyer. The commission has been very aggressive in cracking down on frauds in other contexts. It would be very stupid for anyone to think they can try and outsmart the FCC Enforcement Bureau.
Gougherty: Is there any opposition to the bill?
Honig: First, the NAB has been wonderful helping to organize support on this issue. All 50 state broadcasting associations wrote a letter to the members of Congress endorsing the return of the tax certificate policy. That has never happened before. No one has come out in opposition. That doesn’t mean there won’t be opposition, but no one has chosen to go public and oppose it. We hope that its value will be recognized in a bipartisan way. We note, for example, that nine former FCC chairs voiced their bipartisan support. There was a voice vote on the House version in the House Commerce Committee that passed with no dissents. So, all the Democratic and Republican members were at peace with how the legislation was presented in the House a few months ago.
The post Pushing Broadcast Ownership Diversity appeared first on Radio World.
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