Industry News

In broadcast TV, sports partnerships are becoming more numerous than ever. AM and FM radio remain equally important for pro and collegiate sports, and a new partnership will pair University of South Florida Athletics with a group of stations owned by Beasley Media Group.

A Class D AM with 1kw daytime power and 22 watts after dark to protect CFRB-AM in Toronto and WINS-AM in New York has been sold, along with its all-important FM translator serving a city along the banks of the Ohio River.

The publicly traded parent company of Hispanic consumer-focused Estrella Media and of venerable New York radio brands WBLS and "HOT 97" has a new Chief Revenue Officer, reporting to CEO Albert Rodriguez.

The Gray Media-owned dual NBC/The CW affiliate serving Wisconsin's state capital as "15 News" has selected a new News Director. She'll assume the role on September 8.

On August 12, Sinclair Inc. said its board of directors had authorized “a comprehensive strategic review for its Broadcast business.” It's now clear that, as part of this initiative, it is seeking to gain ownership of more stations it controls so it can then spin them to another party free of any shared services agreement needs.

"As radio stations nationwide grapple with AI adoption in creative departments, we're seeing a troubling trend in commercial quality," said Yaman Coskun, founder of yaman.AI and a former creative director with more than two decades in radio creative.

It went independent with its WANF-46 in Atlanta, but that's a unique situation tied to Paramount Skydance's desire to have CBS on an O&O in the South's biggest market and years of anticipation that, one day, the network would land on an owned property. For Gray Media and its FOX affiliates, the situation is very different — and secure.

It was another big week for an accident attorney specialist with Sunshine State roots that has developed a national practice and has gained considerable name recognition among U.S. consumers. A strong and steady video campaign that includes Spot TV is a big reason for that growth.

Radio Activo Broadcasting puts FM geotargeting into practice

The post KADD in Utah Is on the Air With ZoneCasting appeared first on Radio World.

Protected by Mediocean, a tool used for what it calls "holistic ad verification," is partnering with the Internet Watch Foundation (IWF) in an effort to strengthen safeguards in the digital media supply chain and "help protect children online."