Industry News

Borrell Associates’ 23rd Annual Benchmarking Webinar sent a clear message to traditional media: evolve quickly or lose ground. While digital advertising continues to dominate local ad spending, the report reveals a critical opportunity for legacy media to regain relevance.

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing as just a social media play - instead, they’re reshaping ad strategies to push creator-led content onto connected TV platforms. It’s a shift that could permanently alter who competes for television’s most coveted revenue.

"Resilience in trying times is starting to define radio like never before"

The post When It Comes to International Security, Digital Radio Is Worth the Cost appeared first on Radio World.

A new national survey on trust in news sources finds that traditional broadcast and cable television still command some of the highest levels of public confidence, despite the proliferation of digital-first platforms, streaming news services, and algorithm-driven content delivery.

A form filing allows an HD Radio station to run different upper or lower sideband power

The post FCC Now Accepting Asymmetric Digital FM Sidebands appeared first on Radio World.

While the FCC opens the door to deregulation for traditional broadcasters in the wake of unregulated digital competitors, Commissioner Nathan Simington has suggested a second, concurrent way to level the playing field: bringing streaming platforms under the same rules that govern cable and satellite providers.

Two East Texas FM signals have officially lost their broadcast licenses. The revocation comes after no formal response to the FCC’s demand for payment or justification for unpaid regulatory fees for fiscal years 2024, 2021, 2020, 2019, 2018, and 2017.

The 2025 Hispanic Radio Conference is set to bring together some of the biggest names in radio, advertising, and media advocacy for two days of conversations shaping the future of Spanish-language broadcasting from AI to Gen Z.

Live TV streaming platform Fubo has become the first Connected TV provider to offer pause ads in a programmatic, biddable environment. The move follows the company’s initial rollout of pause ads, which appear after a viewer pauses content and disappear when playback resumes, last year.

The Bronx is New York City's latest borough to draw the attention of the FCC's Enforcement Bureau, which says an unlicensed FM radio station has been operating there on 91.3 MHz. With no license issued and no cooperation from the individuals behind the broadcasts, the FCC is now putting the pressure on the property owners.