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Simulmedia has rolled out a new product within its "TV+ Advertising Platform" that is specifically designed to help pharma marketers maximize the efficiency of their linear and streaming TV campaigns. This product offering, the company says, is designed to maximize cost-efficiency for pharma ad budgets.

What if you were told by a successful public speaking coach and public relations veteran  that becoming a confident communicator could be as easy as ABCs? While many factors contribute to effective public speaking, four essential qualities stand out, Rosemary Ravinal shares in this fresh column.

The first-of-its-kind BKFC TV, programmed in partnership by Fubo and combat sports entity Bare Knuckle Fighting Championship, showcases BKFC’s "all-time greatest flagship events, BKFC Prospect Series events and BKFC Fight Night events."

Lofty: Don’t be fooled by terms like “type accepted” or “type approved”

The post Going LPFM? Look for That Certification Label appeared first on Radio World.

Media Bureau extends comment and reply comment deadlines for AI Disclosure NPRM

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Move is in line with letting its Marianas shortwave transmitters go dark

The post USAGM Cancels Lease for Saipan Site appeared first on Radio World.

The Montréal-headquartered multimedia company that owns the Breezeline MVPD operating in the U.S. has said goodbye to its radio division President, tapping a former Bell Media executive to succeed her.

The exclusive global provider of Philips Professional Displays and complementary products has added a pair of AV experts to its leadership team in North America. Each reports to Bruce Wyrwitzke, Director of Sales at PPDS for North America.

The Copyright Royalty Judges have received a notice of intent from SoundExchange to audit three years of statements submitted by Salem Media Group as it pertains to royalty payments it made, under the terms of two statutory licenses it holds.

Graham Media Group has chosen its successor to its head of Human Resources, who is retiring at the end of 2024. It is a woman who most recently served as Senior Director of Functional HRBP for Local Media Operations and Local News at The E.W. Scripps Co. 

Commission responded to a request from the NAB and MPA

The post FCC Extends Time to Comment on Political AI Disclosure appeared first on Radio World.

It's a New Hampshire town technically within the sprawling Boston DMA that serves as the county seat of Belknap County. Here, an FM translator is trading hands. Pending FCC approval, it will end up in the hands of Dirk Nadon's Lakes Media.

The Hall of Famer spent 51 years gracing the airwaves in Northfield, Minn.

The post Minnesota Broadcaster Wayne Eddy, the Voice of KYMN, Dies appeared first on Radio World.

A just-released report from WARC offers a comprehensive portrait of the global advertising trade. But what specifics does it share when it comes to the U.S.? For one, domestic political ad spend is forecast to reach $15.8 billion in 2024 — of which $3.6 billion will be spent across social platforms.

What if there was a way to increase year-over-year revenue in Home Improvement and Financial Services advertising at your broadcast station? Michael Doyle and Carolyn Gilbert have some ideas that are ripe for the taking, and they will be sharing them at the Radio Masters Sales Summit.

With ARCTV, ARC Software now features data for every TV station in the U.S., including key contacts and detailed station programming lineups.

A freshly signed agreement that sees Greg Guy of Tideline Partners serve as the seller's broker shows that Vince Bodiford is true to his word when it comes to the continued acquisitions of low-power television stations by Bridge News LLC.