"Our goal is to move the market beyond isolated agent announcements and toward a common foundation for trusted agent-to-agent media buying.," WPP Media shared in a lengthy announcement distributed on Thursday.
Five docket items are on the agenda for the next FCC open Commission meeting, scheduled for Thursday. Among them are two Public Safety & Homeland Security items for consideration by the three voting members of the agency.
The Latino Donor Collaborative (LDC) has released its 2025 LDC U.S. Latinos in Media Report™: Full Year Update and the 2026 LDC Strategic Roadmap for the Entertainment Industry. The data highlights "a widening chasm" between where Latinos consume English-language content and how they are represented on and off screen in the industry.
With connected TV hot with both consumers and marketers, bringing artificial intelligence-fueled products to the digitally delivered streaming video ecosystem is now in vogue. For Chicago-based Iridio, this sees the debut of an AI-powered channel identification engine.
Live TV streaming service Philo has become the latest digitally delivered video content platform to introduce pause ads across its full ad-supported footprint. The format, says Philo, is now accessible both directly and programmatically, "giving brand and agency partners flexible entry into one of streaming's highest-engagement ad moments."
FOX News Media has committed to delivering what it calls "expansive, multiplatform live coverage" honoring the 250th anniversary of the United States of America's declaration of independence from Great Britain. And, the programming starts on Wednesday.
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